The challenge wasn’t just aesthetic. Altura’s site is their most important sales touchpoint, and it was asking too much of the people using it. The path to purchase needed to feel effortless, whether someone was ordering a single bag for home or placing a wholesale order for their café.

We redesigned and rebuilt the Altura website with a refreshed user interface, streamlining the experience for both retail and wholesale customers. The focus throughout was reducing friction — every click, every decision point, every product page considered with the goal of getting the right customer to the right product with as little effort as possible.