It's what people remember about you. We're an Auckland creative agency building brand strategy and identity for bold New Zealand businesses.

Brand

sounds like you if...

You're starting from scratch and don't know where to begin. Or your logo's fine, but nobody could say what makes you different. Or you've outgrown the brand you started with and it no longer feels like you.

A brand is more than a logo. It's what people remember, and why they pick you over the next business. We work out what you stand for, then build a brand that says it clearly, everywhere it shows up.

how we help

Brand Strategy

Who you are, who you're for, and why you're different. We dig into your business, your customers and your competitors, and turn it into a clear position and a message that's easy to repeat.

Brand identity

Your logo, colours, typefaces and the visual details that make you recognisable. Designed to work on a shopfront sign and a phone screen equally well.

Rebranding

Sometimes a full overhaul, sometimes a careful refresh. We work out how much needs to change, and how to change it without losing the people who already know you.

Naming

Starting something new, or launching a new product? We come up with names that are memorable, say the right thing, and check the obvious stuff, like whether the domain is free and if anyone else is using something similar.

Brand Guidelines

A clear guide to how your brand looks and sounds, so anyone using it, from your own team to a printer, gets it right without needing to ask you.

Brand Management

Brands don't stop at launch. We keep yours consistent as you grow, looking after the everyday things like updating assets and briefing suppliers, so everything still looks like it came from one place.

see what we've done

Here's what it looks like when strategy and design come together.

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how we do it

Every client is different, so every project is custom-built. Here's the shape it usually takes.

Discover

We start with a conversation, then dig into your business, your customers and your competitors.

Create

Strategy first, then ideas. We develop the positioning, the name if you need one, and the design directions to react to.

Shape

We refine the direction you choose and build it out into the identity, the guidelines and the assets you'll actually use.

Support

We don't stop at launch. We help you roll it out, and keep it consistent as you grow.

questions we get asked

It depends on the size. A refresh can take a few weeks, and a full strategy and identity is more like a couple of months. We'll give you a timeline before we start, so you know what to expect.

It depends on what you need, so we don't have a price list. Tell us what you're after, and we'll give you a clear quote. A refresh costs a lot less than a full rebrand.

If your brand is mostly right but looks tired or inconsistent, a refresh is often enough. If your business has changed, or the brand no longer says who you are, it's a bigger job. We'll tell you honestly which one you need.

Yes. Brand is one of four things we do, alongside web, creative and growth. Because it's all under one roof, your brand carries through to your website, print, signage and social without anything getting lost in translation.

Your logo and identity as the final files for print and digital, your brand guidelines, and any templates or assets we've agreed. We'll agree the list before we start, so there are no surprises.

send us a brief
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